Insights shows every tracked event in the workspace: clicks (links), scans (QR codes), views (pages) and, on Business and above, conversions (Coming soon).
Cards, top to bottom:
- Totals: events, unique visitors, and change against the previous period.
- Time series: by hour (ranges up to 2 days), day (up to 90 days) or week. Hover for exact numbers; markers show destination changes.
- Top links / QR codes / pages, with share of total.
- Geography: countries, then regions and cities.
- Devices: device type, operating system, browser.
- Referrers: the app or site that sent the visitor (for example
instagram.com,whatsapp, direct). - Languages.
- Campaign roll-up when a campaign filter is applied.
Events appear within about 5 seconds of the click. All times are shown in the workspace time zone (Settings → General).